An international annual day of compassionate giving
Giving Tuesday happened December 3rd. The excitement surrounding this event, the prospects for awareness raising, and importantly, fundraising created by this international event was off the chart at the Learning Center of Empowerment International this year.
All of the staff, volunteers and children were involved in highlighting the work of Empowerment International through livestreaming videos in Facebook and messaging through social media, about our project, the work, and the need.
In the end after a very full, and emotionally exhausting day of active promotion, Empowerment International was very gratified to have benefited with donations in excess of 12,000 US dollars. Thank you to all who participated and made it such a special day of giving and thanks.
A special note of thanks to those who ran their own fundraising campaigns for our kids (Rob and Nuay Winter, and Aida Farrell), and to those on the west coast who rose at 5AM in hope of gaining the added benefit of the Facebook matching funds, which were commencing with a US East Coast start time (8AM). We have been advised by Facebook that their Giving Tuesday 7 million dollars pledged in matching donations was unsurprisingly met very early in the day. We will not know until later in the spring the full accounting of our complement of those donations.
We learned a lot about the Giving Tuesday event this year, and everyone is excited to be ready to go next year with new ideas to share our opportunity for making a difference in the world through active support.